rolex.com

rolex.com is SSL secured

Free website and domain report on rolex.com

Last Updated: 5th February, 2022 Update Now
Overview

Snoop Summary for rolex.com

This is a free and comprehensive report about rolex.com. Rolex.com is hosted in Amsterdam, North Holland in Netherlands on a server with an IP address of 40.67.195.247, where EUR is the local currency and the local language is Dutch. Our records indicate that rolex.com is owned/operated by ROLEX SA. Rolex.com is expected to earn an estimated $1,672 USD per day from advertising revenue. The sale of rolex.com would possibly be worth $1,220,647 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Rolex.com receives an estimated 266,474 unique visitors every day - an insane amount of traffic! This report was last updated 5th February, 2022.

About rolex.com

Site Preview: rolex.com rolex.com
Title: Rolex
Description: Manufacture and design of luxury watches. Provides gallery of models and features, authorized dealers and downloads.
Keywords and Tags: beauty, business, consumer goods, europe, fashion, jewelry, popular, services, switzerland, watches
Related Terms: cheapest mens rolex, cheapest rolex, como saber si un rolex es original, rolex, rolex cufflinks, rolex daytona, rolex forum, rolex hodinky, rolex submarina, rolex tradera
Fav Icon:
Age: Over 25 years old
Domain Created: 20th August, 1998
Domain Updated: 8th October, 2021
Domain Expires: 19th August, 2031
Review

Snoop Score

4/5 (Excellent!)

Valuation

$1,220,647 USD
Note: All valuation figures are estimates.

Popularity

Very High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 7,063
Alexa Reach: 0.0089%
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Rank By Country

Country Alexa Rank
United Arab Emirates Flag United Arab Emirates 6,358
Australia Flag Australia 1,863
Canada Flag Canada 3,753
Switzerland Flag Switzerland 1,105
Indonesia Flag Indonesia 9,657
India Flag India 9,238
Iran, Islamic Republic Of Flag Iran, Islamic Republic Of 14,591
Japan Flag Japan 9,270
Mexico Flag Mexico 10,191
Malaysia Flag Malaysia 1,637
Pakistan Flag Pakistan 16,345
Russian Federation Flag Russian Federation 19,816
Singapore Flag Singapore 1,329
Thailand Flag Thailand 3,356
Turkey Flag Turkey 9,884
Taiwan, Province Of China Flag Taiwan, Province Of China 5,432
United States Flag United States 3,257

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 266,474
Monthly Visitors: 8,110,635
Yearly Visitors: 97,263,086
Note: All visitors figures are estimates.

Visitors By Country

Country Visitors (Unique) Percentage
United Arab Emirates Flag United Arab Emirates Daily: 1,599
Monthly: 48,664
Yearly: 583,579
0.6%
Australia Flag Australia Daily: 12,258
Monthly: 373,089
Yearly: 4,474,102
4.6%
Canada Flag Canada Daily: 10,126
Monthly: 308,204
Yearly: 3,695,997
3.8%
Switzerland Flag Switzerland Daily: 9,060
Monthly: 275,762
Yearly: 3,306,945
3.4%
Indonesia Flag Indonesia Daily: 2,665
Monthly: 81,106
Yearly: 972,631
1%
India Flag India Daily: 18,387
Monthly: 559,634
Yearly: 6,711,153
6.9%
Iran, Islamic Republic Of Flag Iran, Islamic Republic Of Daily: 2,665
Monthly: 81,106
Yearly: 972,631
1%
Japan Flag Japan Daily: 18,653
Monthly: 567,744
Yearly: 6,808,416
7%
Mexico Flag Mexico Daily: 5,063
Monthly: 154,102
Yearly: 1,847,999
1.9%
Malaysia Flag Malaysia Daily: 6,662
Monthly: 202,766
Yearly: 2,431,577
2.5%
Other Daily: 47,432
Monthly: 1,443,693
Yearly: 17,312,829
17.8%
Pakistan Flag Pakistan Daily: 2,398
Monthly: 72,996
Yearly: 875,368
0.9%
Russian Federation Flag Russian Federation Daily: 3,198
Monthly: 97,328
Yearly: 1,167,157
1.2%
Singapore Flag Singapore Daily: 8,527
Monthly: 259,540
Yearly: 3,112,419
3.2%
Thailand Flag Thailand Daily: 4,530
Monthly: 137,881
Yearly: 1,653,472
1.7%
Turkey Flag Turkey Daily: 3,464
Monthly: 105,438
Yearly: 1,264,420
1.3%
Taiwan, Province Of China Flag Taiwan, Province Of China Daily: 5,329
Monthly: 162,213
Yearly: 1,945,262
2%
United States Flag United States Daily: 104,458
Monthly: 3,179,369
Yearly: 38,127,130
39.2%
Note: All visitors figures are estimates.
Revenue

Revenue

Daily Revenue: $1,672 USD
Monthly Revenue: $50,894 USD
Yearly Revenue: $610,318 USD
Note: All revenue figures are estimates.

Revenue By Country

Country Revenue Percentage
United Arab Emirates Flag United Arab Emirates Daily: $1 USD
Monthly: $18 USD
Yearly: $221 USD
<0.1%
Australia Flag Australia Daily: $10 USD
Monthly: $316 USD
Yearly: $3,792 USD
0.6%
Canada Flag Canada Daily: $13 USD
Monthly: $387 USD
Yearly: $4,637 USD
0.8%
Switzerland Flag Switzerland Daily: $4 USD
Monthly: $108 USD
Yearly: $1,290 USD
0.2%
Indonesia Flag Indonesia Daily: $1 USD
Monthly: $39 USD
Yearly: $472 USD
0.1%
India Flag India Daily: $38 USD
Monthly: $1,161 USD
Yearly: $13,921 USD
2.3%
Iran, Islamic Republic Of Flag Iran, Islamic Republic Of Daily: $0 USD
Monthly: $0 USD
Yearly: $0 USD
<0.1%
Japan Flag Japan Daily: $7 USD
Monthly: $199 USD
Yearly: $2,389 USD
0.4%
Mexico Flag Mexico Daily: $1 USD
Monthly: $28 USD
Yearly: $339 USD
0.1%
Malaysia Flag Malaysia Daily: $2 USD
Monthly: $53 USD
Yearly: $632 USD
0.1%
Other Daily: $0 USD
Monthly: $0 USD
Yearly: $0 USD
<0.1%
Pakistan Flag Pakistan Daily: $1 USD
Monthly: $21 USD
Yearly: $253 USD
<0.1%
Russian Federation Flag Russian Federation Daily: $0 USD
Monthly: $12 USD
Yearly: $149 USD
<0.1%
Singapore Flag Singapore Daily: $1 USD
Monthly: $37 USD
Yearly: $447 USD
0.1%
Thailand Flag Thailand Daily: $1 USD
Monthly: $22 USD
Yearly: $269 USD
<0.1%
Turkey Flag Turkey Daily: $1 USD
Monthly: $27 USD
Yearly: $321 USD
0.1%
Taiwan, Province Of China Flag Taiwan, Province Of China Daily: $0 USD
Monthly: $10 USD
Yearly: $115 USD
<0.1%
United States Flag United States Daily: $1,592 USD
Monthly: $48,455 USD
Yearly: $581,073 USD
95.2%
Note: All revenue figures are estimates.
SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: rolex.com 9
Domain Name: rolex 5
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.33 seconds
Load Time Comparison: Faster than 59% of sites

PageSpeed Insights

Avg. (All Categories) 73
Performance 57
Accessibility 98
Best Practices 85
SEO 92
PWA 33
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.rolex.com/en-us
Updated: 5th February, 2022

1.27 seconds
First Contentful Paint (FCP)
86%
9%
5%

0.01 seconds
First Input Delay (FID)
97%
2%
1%

Simulate loading on desktop
57

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for rolex.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.004
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Rolex.com should consider lazy-loading offscreen and hidden images.
Minify CSS — Potential savings of 3 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Rolex.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
.oUQss { display: inline-flex; } ...
21603
2761
Minify JavaScript — Potential savings of 25 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Rolex.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://static.rolex.com/cs_rolex_trk/cs_rolexcom_prod.js
63351
25182
Reduce unused CSS — Potential savings of 16 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Rolex.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
.oUQss { display: inline-flex; } ...
21603
16733
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats — Potential savings of 57 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://content.rolex.com/dam/homepage/banner-push/world-of-rolex/motor-sports/homepage-rolex-and-motor-sports-f1test17jm_002.jpg?imwidth=1920
103244
58845.15
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 520 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.rolex.com/en-us
520.637
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Rolex.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 0 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
145
https://assets.adobedtm.com/launch-EN1cca3d80229249fbb791f658ee4e3a9f.min.js
51
https://quantcast.mgr.consensu.org/tcfv2/33/cmp2.js?referer=www.rolex.com
41
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
Avoids enormous network payloads — Total size was 1,505 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
489374
https://content.rolex.com/dam/homepage/video-banner/watches/cosmograph-daytona/homepage_cosmograph_daytona_m116503-0004_0001-posterframe.jpg?imwidth=1920
193357
https://content.rolex.com/dam/homepage/banner-push/world-of-rolex/motor-sports/homepage-rolex-and-motor-sports-f1test17jm_002.jpg?imwidth=1920
103681
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
64556
https://static.rolex.com/cs_rolex_trk/cs_rolexcom_prod.js
63351
https://assets.adobedtm.com/launch-EN1cca3d80229249fbb791f658ee4e3a9f.min.js
56098
https://s.go-mpulse.net/boomerang/N4HWS-SBBWG-GNHLM-55VCH-EZLBP
51861
https://www.rolex.com/en-us
46988
https://quantcast.mgr.consensu.org/tcfv2/33/cmp2.js?referer=www.rolex.com
44728
https://content.rolex.com/dam/new-watches-2021/homepage/roller/all-watches/watches_0012_m116519ln-0038-cosmograph-daytona.jpg?imwidth=550
41721
Avoids an excessive DOM size — 746 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
746
Maximum DOM Depth
24
Maximum Child Elements
19
Avoid chaining critical requests — 8 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Rolex.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 5 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
cs-measure-boot
Measure
7966.904
15.14
cs-start-tag
Mark
7964.017
cs-start-boot
Mark
7966.919
cs-end-boot
Mark
7982.058
cs-step2-boot
Mark
8194.898
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 55 requests • 1,505 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
55
1541206
Script
18
835678
Image
12
457713
Font
6
156604
Document
3
51218
Other
15
39095
Stylesheet
1
898
Media
0
0
Third-party
28
281310
Minimize third-party usage — Third-party code blocked the main thread for 10 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
81716
6.681
64556
0
52184
0
12344
0
898
0
874
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Avoid large layout shifts — 3 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.0038954721565537
0.00017847824183522
8.9039926451274E-6
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 9 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
2190
314
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
2566
218
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
3068
96
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
2812
91
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
2903
68
Unattributable
334
67
https://assets.adobedtm.com/launch-EN1cca3d80229249fbb791f658ee4e3a9f.min.js
1255
64
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/quantcast.lc-6.13.0-3e2ea-lc.min.js
2504
62
Unattributable
207
57
Avoid non-composited animations — 4 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of rolex.com on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Audits

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://rolex.com/
http/1.1
0
215.64300032333
333
0
301
text/html
https://www.rolex.com/
http/1.1
216.04799991474
314.90099988878
1118
0
302
text/plain
https://www.rolex.com/en-us
h2
315.31700026244
834.96099989861
46988
329101
200
text/html
Document
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/aem/dynatrace.min.js
h2
849.90400029346
956.77500031888
13803
34547
200
application/javascript
Script
https://static.rolex.com/Fonts/Rolex/HelveticaNow/10d97c98-c7f0-4958-b294-92319d027783.woff2
h2
850.66600004211
3572.8180003352
32296
31448
200
font/woff2
Font
https://static.rolex.com/Fonts/Rolex/RolexFont/2.1/RolexFont-Regular-WebS.woff2
h2
850.97200004384
1900.4720002413
19877
19032
200
font/woff2
Font
https://quantcast.mgr.consensu.org/choice/j6ef-UjNU-sjS/www.rolex.com/choice.js?timestamp=1644019778401
http/1.1
1080.2370002493
1115.3000001796
5903
14591
200
application/javascript
Script
https://assets.adobedtm.com/launch-EN1cca3d80229249fbb791f658ee4e3a9f.min.js
h2
1080.4779999889
1107.6410003006
56098
219206
200
application/x-javascript
Script
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
h2
862.59800009429
1140.2610000223
489374
1946069
200
application/javascript
Script
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/quantcast.lc-6.13.0-3e2ea-lc.min.js
h2
862.76700021699
2481.5520001575
1503
3758
200
application/javascript
Script
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
h2
973.59000006691
1019.9150000699
64556
163213
200
application/javascript
Script
https://s.go-mpulse.net/boomerang/N4HWS-SBBWG-GNHLM-55VCH-EZLBP
h2
1078.7760000676
1181.0250002891
51861
207040
200
application/javascript
Script
https://content.rolex.com/dam/homepage/cut-out/homepage_cosmograph_daytona-m116503-0004-0001-cut-out.jpg
h2
1123.9160001278
1273.9150002599
19676
19280
200
image/webp
Image
https://static.rolex.com/Fonts/Rolex/HelveticaNow/8d8e92a7-bfd4-4de7-bc65-45be2306bf81.woff2
h2
1146.3220003061
1239.53599995
32808
31960
200
font/woff2
Font
https://static.rolex.com/Fonts/Rolex/RolexFont/2.1/RolexFont-Light-WebS.woff2
h2
1146.8279999681
1639.4780003466
19455
18612
200
font/woff2
Font
https://static.rolex.com/Fonts/Rolex/RolexFont/2.1/RolexFont-Bold-WebS.woff2
h2
1147.3260000348
2128.3860001713
20344
19500
200
font/woff2
Font
https://static.rolex.com/Fonts/Rolex/HelveticaNow/aa38329d-5165-4fb4-82c8-fa97778b7cbd.woff2
h2
1147.4860003218
3218.4399999678
31824
30976
200
font/woff2
Font
https://content.rolex.com/dam/homepage/banner-push/world-of-rolex/motor-sports/homepage-rolex-and-motor-sports-f1test17jm_002.jpg?imwidth=1920
h2
1179.8720001243
1321.9890003093
103681
103244
200
image/jpeg
Image
https://quantcast.mgr.consensu.org/tcfv2/33/cmp2.js?referer=www.rolex.com
http/1.1
1209.6390002407
1439.9009998888
44728
182712
200
text/javascript
Script
https://assets.adobedtm.com/extensions/EPb56e12d7054b4acea984e91c910051cc/AppMeasurement.min.js
h2
1313.8800002635
1336.8220003322
12656
33522
200
application/x-javascript
Script
https://assets.adobedtm.com/extensions/EPb56e12d7054b4acea984e91c910051cc/AppMeasurement_Module_ActivityMap.min.js
h2
1314.4459999166
1336.3550002687
2049
3303
200
application/x-javascript
Script
https://c.go-mpulse.net/api/config.json?key=N4HWS-SBBWG-GNHLM-55VCH-EZLBP&d=www.rolex.com&t=5480066&v=1.632.0&if=&sl=0&si=srvzbskahc-r6t1s3&plugins=AK,ConfigOverride,Continuity,PageParams,IFrameDelay,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,PaintTiming,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,UserTiming,Akamai,LOGN&acao=&ak.ai=193520
http/1.1
1761.8329999968
1924.4280001149
323
51
200
application/json
XHR
https://secure.quantserve.com/quant.js
h2
2486.330000218
2505.9330002405
10180
25017
200
application/javascript
Script
https://assets.adobedtm.com/7e3b3fa0902e/31e0d7259e89/57187e5df6c2/RCf9e93695c6b841b18c4f8fec2dcd3cb4-source.min.js
h2
2489.0129999258
2569.1470000893
1113
3075
200
application/x-javascript
Script
https://www.rolex.com/ak-getreqcontext.json
h2
2539.4939999096
2837.0010000654
674
362
200
application/json
Fetch
https://www.rolex.com/content/api/rolex/dictionaries.en_us.json
h2
2540.1560002938
2605.8980002999
3869
8848
200
application/json
Fetch
https://www.rolex.com/rolex.model.root.json
h2
2542.0760000125
2596.7620001175
6696
72823
200
application/json
Fetch
https://rules.quantcount.com/rules-p-j6ef-UjNU-sjS.js
h2
2555.7810002938
2571.6590001248
1632
2016
200
application/javascript
Script
https://dpm.demdex.net/id?d_visid_ver=5.3.0&d_fieldgroup=MC&d_rtbd=json&d_ver=2&d_verify=1&d_orgid=1FE034B8527850350A490D44%40AdobeOrg&d_nsid=0&ts=1644019780133
http/1.1
2585.9590000473
2635.1940003224
952
0
302
text/plain
https://static.cloud.coveo.com/coveo.analytics.js/2/coveoua.js
h2
2590.9700002521
2636.3770002499
14071
53014
200
application/javascript
Script
https://pixel.quantserve.com/pixel;r=36383311;labels=All.Category.homepage%2CAll.Title.Official%20Rolex%20Website;rf=0;a=p-j6ef-UjNU-sjS;url=https%3A%2F%2Fwww.rolex.com%2Fen-us;uht=2;fpan=1;fpa=P0-389586494-1644019780147;pbc=;ns=0;ce=1;qjs=1;qv=b4915a16-20220201183321;cm=;gdpr=0;us_privacy=1---;ref=;d=rolex.com;je=0;sr=800x600x24;dst=1;et=1644019780146;tzo=480;ogl=title.Official%20Rolex%20Website%2Curl.https%3A%2F%2Fwww%252Erolex%252Ecom%2Fen-us%2Ctype.WEBSITE%2Csite_name.Rolex%2Cimage.https%3A%2F%2Fcontent%252Erolex%252Ecom%2Fdam%2Fhomepage%2Fshare%2Fhomepage_cosmograph_daytona_m116503%2Cdescription.Rolex%20watches%20are%20crafted%20from%20the%20finest%20raw%20materials%20and%20assembled%20with%20scrup
http/1.1
2603.3330000937
2623.2469999231
532
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200
image/gif
Image
https://www.rolex.com/en-us.model.json
h2
2607.0020003244
2650.8670002222
18620
158211
200
application/json
Fetch
https://dpm.demdex.net/id/rd?d_visid_ver=5.3.0&d_fieldgroup=MC&d_rtbd=json&d_ver=2&d_verify=1&d_orgid=1FE034B8527850350A490D44%40AdobeOrg&d_nsid=0&ts=1644019780133
http/1.1
2635.7660000212
2713.0189999007
1116
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200
application/json
XHR
https://rolex.demdex.net/dest5.html?d_nsid=0
http/1.1
2739.7970003076
2862.930000294
3450
6983
200
text/html
Document
https://smetrics.rolex.com/id?d_visid_ver=5.3.0&d_fieldgroup=A&mcorgid=1FE034B8527850350A490D44%40AdobeOrg&mid=20188675045686895480904789670235321886&ts=1644019780291
h2
2744.0880001523
2885.6190000661
757
48
200
application/x-javascript
XHR
https://cm.everesttech.net/cm/dd?d_uuid=12178667719976098380030605205332531964
http/1.1
2748.6800001934
2820.9299999289
541
0
302
text/plain
https://dpm.demdex.net/ibs:dpid=411&dpuuid=Yf3ARAAAAFTrWAQN
http/1.1
2821.3659999892
2893.8029999845
941
42
200
image/gif
Image
https://retailers.rolex.com/v2/app/sto_place/countries?countryCode=US
h2
3275.3369999118
3686.4130003378
840
353
200
application/json
XHR
https://content.rolex.com/dam/new-watches-2021/homepage/roller/all-watches/watches_0012_m116519ln-0038-cosmograph-daytona.jpg?imwidth=550
h2
3675.430000294
3779.4369999319
41721
41326
200
image/webp
Image
https://content.rolex.com/dam/new-watches-2021/homepage/roller/all-watches/watches_0004_m124273-0001-explorer.jpg?imwidth=550
h2
3676.6349999234
4067.0570000075
39254
38858
200
image/webp
Image
https://content.rolex.com/dam/new-watches-2021/homepage/roller/all-watches/watches_0003_m126200-0020-datejust.jpg?imwidth=550
h2
3676.838000305
6849.3710001931
30831
30396
200
image/webp
Image
https://content.rolex.com/dam/new-watches-2020/homepage/roller/all-watches/watches_0007_m124300-0001-perpetual-41.jpg?imwidth=550
h2
3677.03300016
8478.8120002486
26037
25604
200
image/webp
Image
https://assets.adobedtm.com/7e3b3fa0902e/31e0d7259e89/57187e5df6c2/RC61f99c90dc9545639eda1921ab2d0ee5-source.min.js
h2
3712.4830000103
3793.6499998905
798
564
200
application/x-javascript
Script
https://assets.adobedtm.com/7e3b3fa0902e/31e0d7259e89/57187e5df6c2/RC47aa2f8338db4193a3326832556ba1d4-source.min.js
h2
3716.1420001648
3737.5420001335
674
340
200
application/x-javascript
Script
https://assets.adobedtm.com/7e3b3fa0902e/31e0d7259e89/57187e5df6c2/RC8f15a024983044cda9b59213f8fc12cb-source.min.js
h2
3716.778000351
3799.1710002534
1328
3382
200
application/x-javascript
Script
https://content.rolex.com/dam/homepage/video-banner/watches/cosmograph-daytona/homepage_cosmograph_daytona_m116503-0004_0001-posterframe.jpg?imwidth=1920
h2
3806.7459999584
4190.4020002112
193357
192960
200
image/webp
Image
https://smetrics.rolex.com/b/ss/rolexrcmrolexliverv5/1/JS-2.22.3-LBWB/s49573399867863?AQB=1&ndh=1&pf=1&t=4%2F1%2F2022%2016%3A9%3A41%205%20480&mid=20188675045686895480904789670235321886&aamlh=7&ce=UTF-8&ns=Rolex&cdp=2&fpCookieDomainPeriods=2&pageName=home&g=https%3A%2F%2Fwww.rolex.com%2Fen-us&c.&cm.&ssf=1&.cm&.c&ch=homepage&events=event1&aamb=RKhpRz8krg2tLO6pguXWp5olkAcUniQYPHaMWWgdJ3xzPWQmdj0y&v1=https%3A%2F%2Fwww.rolex.com%2Fen-us&v2=%2B1&c3=D%3Dv3&c4=D%3Dv4&v4=home&c5=D%3Dv1&v5=en-us&v6=US&c7=D%3Dv8&v8=Rolex.com&c9=D%3Dv9&v9=1%3A00am%7Csaturday&c10=Rolex.com%7Cproduction%7C2022-02-02T10%3A25%3A30Z%7C6.13.0&c12=200&c15=Classic%20browser&v24=Rolex.com%7Cproduction%7C2022-02-02T10%3A25%3A30Z%7C6.13.0&c25=D%3Dv25&v25=homepage&v37=0.2865641655034932_1644019781586&c75=D%3Dmid&v75=D%3Dmid&s=800x600&c=24&j=1.6&v=N&k=Y&bw=1350&bh=940&mcorgid=1FE034B8527850350A490D44%40AdobeOrg&AQE=1
h2
4046.9880001619
4106.5410003066
809
43
200
image/gif
Image
https://analytics-eu.cloud.coveo.com/rest/ua/v15/analytics/view?visitor=4f8b19e3-f849-4ba9-8144-018153cecbb1
h2
4545.438000001
4719.2549998872
1146
117
200
application/json
Fetch
https://analytics-eu.cloud.coveo.com/rest/ua/v15/analytics/view?visitor=4f8b19e3-f849-4ba9-8144-018153cecbb1
h2
4117.5480000675
4544.7160000913
1007
0
200
Preflight
https://static.rolex.com/cs_rolex_trk/cs_rolexcom_prod.js
h2
4121.7340002768
7824.5550002903
63351
502765
200
application/javascript
Script
https://fast.fonts.net/t/1.css?apiType=css&projectid=3fadd8a3-dbcb-4cce-bb01-f72c00230171
h2
5096.0400002077
5124.2070002481
898
0
200
text/css
Stylesheet
https://csxd.rolex.cn/xdframe-1.0.0.html
h2
7982.9950002022
8153.8370000198
780
311
200
text/html
Document
blob:https://www.rolex.com/9a037a2e-63f4-4e5d-980d-6fc09e8c24ac
blob
7985.2780001238
7988.9790001325
0
14268
200
application/javascript
Other
https://c.contentsquare.net/pageview?pid=613&uu=4d166754-083e-a4cd-83e1-275922400034&sn=1&lv=1644019785&lhd=1644019785&hd=1644019785&pn=1&dw=1350&dh=4982&ww=1350&wh=940&sw=800&sh=600&dr=&url=https%3A%2F%2Fwww.rolex.com%2Fen-us&uc=0&la=en-US&cvars=%7B%221%22%3A%5B%22responsecode%22%2C%22200%22%5D%2C%222%22%3A%5B%22countryCode%22%2C%22US%22%5D%2C%228%22%3A%5B%22pageType%22%2C%22homepage%22%5D%7D&cvarp=%7B%221%22%3A%5B%22responsecode%22%2C%22200%22%5D%2C%222%22%3A%5B%22countryCode%22%2C%22US%22%5D%2C%228%22%3A%5B%22pageType%22%2C%22homepage%22%5D%7D&v=11.6.3&r=324390
h2
8225.848000031
8301.8590002321
437
0
204
text/plain
Image
https://c.contentsquare.net/dvar?v=11.6.3&pid=613&uu=4d166754-083e-a4cd-83e1-275922400034&sn=1&pn=1&dv=N4IgxgzgsghgLmAFgSwHYHMDSBTAniALhAAYA6AJgA4A2AVmoBYBGO24gZgYE53yB9FgwbEmXAOyUmtGiAC%2BQA%3D%3D&r=547253
h2
8235.2660000324
8250.5510002375
437
0
204
text/plain
Image
https://bf20090htd.bf.dynatrace.com/bf?type=js3&sn=v_4_srv_-2D26_sn_UEQEJV0L1TK6C0HT22LA8C2BNRH0SCLO&svrid=-26&flavor=cors&vi=MMHOFKLOMACKSSRFBTHMPDEQCPWFMBGC-0&modifiedSince=1637245415783&rf=https%3A%2F%2Fwww.rolex.com%2Fen-us&bp=3&app=288a298c1a3cf365&crc=2353855816&en=ukulfesn&end=1
h2
9801.5829999931
10221.421000082
1103
736
200
text/plain
XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
893.231
8.97
1016.534
19.257
1090.167
79.796
1169.983
64.653
1238.057
11.865
1250.566
6.414
1268.707
16.789
1285.977
21.506
1307.58
63.851
1379.083
314.475
1693.583
43.209
1747.222
16.497
1766.627
33.988
1803.074
7.269
1963.758
15.895
2197.376
14.819
2538.297
61.907
2605.432
5.247
2625.438
20.721
2648.96
8.839
2695.372
6.117
2711.034
57.086
2768.189
17.172
2785.404
18.247
2893.355
436.901
3330.299
14.584
3344.941
8.586
3353.547
9.596
3364.834
16.553
3381.441
8.766
3390.228
19.46
3412.887
181.657
3594.563
136.552
3731.781
6.963
3741.35
20.167
3761.535
14.158
3784.622
5.728
3790.578
53.371
3844.038
17.115
3864.405
192.14
4056.642
15.217
4081.781
19.817
4102.133
11.494
4119.291
16.947
4137.758
8.826
4147.861
9.974
4160.903
5.038
4280.262
23.756
4730.647
5.543
7900.027
67.329
7968.343
67.679
8212.927
12.503
8238.578
39.216
8358.528
16.222
8375.058
10.829
9437.827
34.657
9475.925
28.039
9505.7
29.052
9534.81
34.261
9569.446
7.814
9577.285
24.047
9602.808
16.26
9703.559
11.29
9719.082
16.861
9790.537
6.889
9832.477
23.227
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Metrics

First Contentful Paint — 1.0 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 3.0 s
The time taken for the page to become fully interactive.
Largest Contentful Paint — 2.1 s
The timing of the largest text or image that is painted.

Audits

First Meaningful Paint — 1.0 s
The time taken for the primary content of the page to be rendered.

Other

Eliminate render-blocking resources — Potential savings of 400 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Rolex.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/aem/dynatrace.min.js
13803
70
Properly size images — Potential savings of 207 KiB
Images can slow down the page's load time. Rolex.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://content.rolex.com/dam/homepage/video-banner/watches/cosmograph-daytona/homepage_cosmograph_daytona_m116503-0004_0001-posterframe.jpg?imwidth=1920
192960
74873
https://content.rolex.com/dam/homepage/banner-push/world-of-rolex/motor-sports/homepage-rolex-and-motor-sports-f1test17jm_002.jpg?imwidth=1920
103244
52267
https://content.rolex.com/dam/new-watches-2021/homepage/roller/all-watches/watches_0012_m116519ln-0038-cosmograph-daytona.jpg?imwidth=550
41326
25735
https://content.rolex.com/dam/new-watches-2021/homepage/roller/all-watches/watches_0004_m124273-0001-explorer.jpg?imwidth=550
38858
24198
https://content.rolex.com/dam/new-watches-2021/homepage/roller/all-watches/watches_0003_m126200-0020-datejust.jpg?imwidth=550
30396
18929
https://content.rolex.com/dam/new-watches-2020/homepage/roller/all-watches/watches_0007_m124300-0001-perpetual-41.jpg?imwidth=550
25604
15944
Reduce unused JavaScript — Potential savings of 358 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
489374
251363
https://s.go-mpulse.net/boomerang/N4HWS-SBBWG-GNHLM-55VCH-EZLBP
51861
34318
https://static.rolex.com/cs_rolex_trk/cs_rolexcom_prod.js
63351
33700
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
64556
24488
https://quantcast.mgr.consensu.org/tcfv2/33/cmp2.js?referer=www.rolex.com
44728
23156
Avoid multiple page redirects — Potential savings of 420 ms
Redirects can cause additional delays before the page can begin loading. Rolex.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://rolex.com/
190
https://www.rolex.com/
230
https://www.rolex.com/en-us
0
Serve static assets with an efficient cache policy — 17 resources found
Rolex.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://static.cloud.coveo.com/coveo.analytics.js/2/coveoua.js
0
14071
https://quantcast.mgr.consensu.org/choice/j6ef-UjNU-sjS/www.rolex.com/choice.js?timestamp=1644019778401
900000
5903
https://assets.adobedtm.com/launch-EN1cca3d80229249fbb791f658ee4e3a9f.min.js
3600000
56098
https://rules.quantcount.com/rules-p-j6ef-UjNU-sjS.js
3600000
1632
https://assets.adobedtm.com/7e3b3fa0902e/31e0d7259e89/57187e5df6c2/RC8f15a024983044cda9b59213f8fc12cb-source.min.js
3600000
1328
https://assets.adobedtm.com/7e3b3fa0902e/31e0d7259e89/57187e5df6c2/RCf9e93695c6b841b18c4f8fec2dcd3cb4-source.min.js
3600000
1113
https://assets.adobedtm.com/7e3b3fa0902e/31e0d7259e89/57187e5df6c2/RC61f99c90dc9545639eda1921ab2d0ee5-source.min.js
3600000
798
https://assets.adobedtm.com/7e3b3fa0902e/31e0d7259e89/57187e5df6c2/RC47aa2f8338db4193a3326832556ba1d4-source.min.js
3600000
674
https://quantcast.mgr.consensu.org/tcfv2/33/cmp2.js?referer=www.rolex.com
172800000
44728
https://s.go-mpulse.net/boomerang/N4HWS-SBBWG-GNHLM-55VCH-EZLBP
604800000
51861
https://static.rolex.com/cs_rolex_trk/cs_rolexcom_prod.js
2592000000
63351
https://static.rolex.com/Fonts/Rolex/HelveticaNow/8d8e92a7-bfd4-4de7-bc65-45be2306bf81.woff2
2592000000
32808
https://static.rolex.com/Fonts/Rolex/HelveticaNow/10d97c98-c7f0-4958-b294-92319d027783.woff2
2592000000
32296
https://static.rolex.com/Fonts/Rolex/HelveticaNow/aa38329d-5165-4fb4-82c8-fa97778b7cbd.woff2
2592000000
31824
https://static.rolex.com/Fonts/Rolex/RolexFont/2.1/RolexFont-Bold-WebS.woff2
2592000000
20344
https://static.rolex.com/Fonts/Rolex/RolexFont/2.1/RolexFont-Regular-WebS.woff2
2592000000
19877
https://static.rolex.com/Fonts/Rolex/RolexFont/2.1/RolexFont-Light-WebS.woff2
2592000000
19455
Reduce JavaScript execution time — 1.8 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
1552.539
1037.023
35.479
https://www.rolex.com/en-us
406.347
42.944
4.157
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
405.918
394.042
3.024
Unattributable
342.417
64.064
0.186
https://assets.adobedtm.com/launch-EN1cca3d80229249fbb791f658ee4e3a9f.min.js
117.211
105.847
5.551
https://static.rolex.com/cs_rolex_trk/cs_rolexcom_prod.js
113.855
94.22
10.153
Minimize main-thread work — 3.1 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1876.784
Other
372.635
Style & Layout
364.795
Rendering
242.724
Garbage Collection
143.471
Script Parsing & Compilation
75.402
Parse HTML & CSS
46.101

Metrics

Speed Index — 3.6 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 500 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Audits

Max Potential First Input Delay — 310 ms
Users could experience a delay when interacting with the page.

Other

Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL
https://content.rolex.com/dam/new-watches-2021/homepage/roller/all-watches/watches_0012_m116519ln-0038-cosmograph-daytona.jpg?imwidth=550
https://content.rolex.com/dam/new-watches-2021/homepage/roller/all-watches/watches_0004_m124273-0001-explorer.jpg?imwidth=550
https://content.rolex.com/dam/new-watches-2021/homepage/roller/all-watches/watches_0003_m126200-0020-datejust.jpg?imwidth=550
https://content.rolex.com/dam/new-watches-2020/homepage/roller/all-watches/watches_0007_m124300-0001-perpetual-41.jpg?imwidth=550
98

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of rolex.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Rolex.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Tables and lists

Lists do not contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
85

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that rolex.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
React
boomerang.js
1.632.0
core-js
core-js-global@3.19.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://rolex.com/
Allowed

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
https://static.cloud.coveo.com/coveo.analytics.js/2/coveoua.js
https://static.cloud.coveo.com/coveo.analytics.js/2/coveoua.js.map
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for rolex.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of rolex.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.

Crawling and Indexing

robots.txt is not valid — 2 errors found
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.
Line # Content Error
15
Disallow: ?socialid
Pattern should either be empty, start with "/" or "*"
22
Disallow: ?cfgvar
Pattern should either be empty, start with "/" or "*"

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
33

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of rolex.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of rolex.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 66
Performance 21
Accessibility 98
Best Practices 77
SEO 92
PWA 40
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.rolex.com/en-us
Updated: 5th February, 2022

2.05 seconds
First Contentful Paint (FCP)
70%
17%
13%

0.02 seconds
First Input Delay (FID)
93%
4%
3%

Simulate loading on mobile
21

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for rolex.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Properly size images
Images can slow down the page's load time. Rolex.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Rolex.com should consider lazy-loading offscreen and hidden images.
Minify CSS — Potential savings of 3 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Rolex.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
.oUQss { display: inline-flex; } ...
20931
2675
Minify JavaScript — Potential savings of 25 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Rolex.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://static.rolex.com/cs_rolex_trk/cs_rolexcom_prod.js
63351
25182
Reduce unused CSS — Potential savings of 16 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Rolex.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
.oUQss { display: inline-flex; } ...
20931
15926
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
Enable text compression — Potential savings of 39 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://static.cloud.coveo.com/coveo.analytics.js/2/coveoua.js
53014
39613
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 270 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.rolex.com/en-us
266.567
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Rolex.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 0 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
145
https://assets.adobedtm.com/launch-EN1cca3d80229249fbb791f658ee4e3a9f.min.js
51
https://quantcast.mgr.consensu.org/tcfv2/33/cmp2.js?referer=www.rolex.com
41
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
Avoids enormous network payloads — Total size was 1,199 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
489374
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
64556
https://static.rolex.com/cs_rolex_trk/cs_rolexcom_prod.js
63351
https://assets.adobedtm.com/launch-EN1cca3d80229249fbb791f658ee4e3a9f.min.js
56098
https://static.cloud.coveo.com/coveo.analytics.js/2/coveoua.js
53689
https://s.go-mpulse.net/boomerang/N4HWS-SBBWG-GNHLM-55VCH-EZLBP
51861
https://www.rolex.com/en-us
47499
https://quantcast.mgr.consensu.org/tcfv2/33/cmp2.js?referer=www.rolex.com
44628
https://content.rolex.com/dam/new-watches-2021/homepage/roller/all-watches/watches_0012_m116519ln-0038-cosmograph-daytona_portrait.jpg?imwidth=840
41370
https://content.rolex.com/dam/new-watches-2021/homepage/roller/all-watches/watches_0004_m124273-0001-explorer_portrait.jpg?imwidth=840
36308
Avoids an excessive DOM size — 735 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
735
Maximum DOM Depth
24
Maximum Child Elements
19
Avoid chaining critical requests — 8 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Rolex.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 5 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
cs-measure-boot
Measure
3778.339
70.174
cs-start-tag
Mark
3774.587
cs-start-boot
Mark
3778.354
cs-end-boot
Mark
3848.524
cs-step2-boot
Mark
4146.732
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 53 requests • 1,199 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
53
1228158
Script
18
875195
Font
6
156604
Image
10
104647
Document
3
51729
Other
15
39086
Stylesheet
1
897
Media
0
0
Third-party
28
320829
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Avoid large layout shifts
Below is a list of all DOM elements that contribute to the CLS of the page.
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
9600
1283
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
10883
808
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
16244
761
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
13124
710
https://assets.adobedtm.com/launch-EN1cca3d80229249fbb791f658ee4e3a9f.min.js
15014
472
https://assets.adobedtm.com/launch-EN1cca3d80229249fbb791f658ee4e3a9f.min.js
5557
415
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
18353
411
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
19149
406
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
19555
395
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
17229
386
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
17615
385
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
18764
385
https://static.rolex.com/cs_rolex_trk/cs_rolexcom_prod.js
14201
369
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
20989
366
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
18000
353
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
12705
315
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
19950
301
https://www.rolex.com/en-us
2409
295
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
20557
277
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
12205
271
Avoid non-composited animations — 2 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of rolex.com on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Audits

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://rolex.com/
http/1.1
0
147.1739999979
322
0
301
text/html
https://www.rolex.com/
http/1.1
147.44000000064
197.72899999953
1106
0
302
text/plain
https://www.rolex.com/en-us
h2
198.1080000005
463.68099999745
47499
329139
200
text/html
Document
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/aem/dynatrace.min.js
h2
473.89800000019
589.57699999883
13803
34547
200
application/javascript
Script
https://static.rolex.com/Fonts/Rolex/HelveticaNow/10d97c98-c7f0-4958-b294-92319d027783.woff2
h2
474.13500000039
934.57900000067
32296
31448
200
font/woff2
Font
https://static.rolex.com/Fonts/Rolex/RolexFont/2.1/RolexFont-Regular-WebS.woff2
h2
474.30499999973
2567.5999999985
19877
19032
200
font/woff2
Font
https://quantcast.mgr.consensu.org/choice/j6ef-UjNU-sjS/www.rolex.com/choice.js?timestamp=1644019812091
http/1.1
675.66499999884
694.12699999884
5903
14591
200
application/javascript
Script
https://assets.adobedtm.com/launch-EN1cca3d80229249fbb791f658ee4e3a9f.min.js
h2
675.83100000047
702.2450000004
56098
219206
200
application/x-javascript
Script
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
h2
483.50700000083
854.7209999997
489374
1946069
200
application/javascript
Script
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/quantcast.lc-6.13.0-3e2ea-lc.min.js
h2
483.81800000061
523.6960000002
1502
3758
200
application/javascript
Script
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application/javascript
Script
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application/javascript
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h2
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Font
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h2
731.56000000017
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font/woff2
Font
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Font
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image/webp
Image
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http/1.1
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http/1.1
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XHR
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application/javascript
Script
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application/x-javascript
Script
https://www.rolex.com/ak-getreqcontext.json
h2
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application/json
Fetch
https://www.rolex.com/content/api/rolex/dictionaries.en_us.json
h2
1500.8170000001
1537.0000000003
3869
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application/json
Fetch
https://www.rolex.com/rolex.model.root.json
h2
1502.3120000005
1538.1579999994
6696
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application/json
Fetch
https://rules.quantcount.com/rules-p-j6ef-UjNU-sjS.js
h2
1562.9349999981
1580.578000001
1632
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200
application/javascript
Script
https://www.rolex.com/en-us.model.json
h2
1565.1689999977
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18620
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application/json
Fetch
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http/1.1
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h2
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application/javascript
Script
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http/1.1
1592.1119999985
1632.1529999987
532
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200
image/gif
Image
https://retailers.rolex.com/v2/app/sto_place/countries?countryCode=US
h2
2280.823000001
2351.7869999996
840
353
200
application/json
XHR
https://dpm.demdex.net/id/rd?d_visid_ver=5.3.0&d_fieldgroup=MC&d_rtbd=json&d_ver=2&d_verify=1&d_orgid=1FE034B8527850350A490D44%40AdobeOrg&d_nsid=0&ts=1644019813190
http/1.1
2299.1430000002
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1118
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application/json
XHR
https://content.rolex.com/dam/new-watches-2021/homepage/roller/all-watches/watches_0012_m116519ln-0038-cosmograph-daytona_portrait.jpg?imwidth=840
h2
2541.1529999983
2792.1429999988
41370
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200
image/webp
Image
https://content.rolex.com/dam/new-watches-2021/homepage/roller/all-watches/watches_0004_m124273-0001-explorer_portrait.jpg?imwidth=840
h2
2541.3540000009
2660.9349999999
36308
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image/webp
Image
https://assets.adobedtm.com/7e3b3fa0902e/31e0d7259e89/57187e5df6c2/RC61f99c90dc9545639eda1921ab2d0ee5-source.min.js
h2
2556.9269999978
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application/x-javascript
Script
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h2
2562.3999999989
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application/x-javascript
Script
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h2
2563.5049999983
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application/x-javascript
Script
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h2
3290.7579999992
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text/html
Image
https://rolex.demdex.net/dest5.html?d_nsid=0
http/1.1
3300.5290000001
3431.9259999975
3450
6983
200
text/html
Document
https://smetrics.rolex.com/id?d_visid_ver=5.3.0&d_fieldgroup=A&mcorgid=1FE034B8527850350A490D44%40AdobeOrg&mid=91733058618495751250562378743166713850&ts=1644019814915
h2
3301.5019999984
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application/x-javascript
XHR
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http/1.1
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text/plain
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h2
3498.4389999991
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200
image/gif
Image
https://dpm.demdex.net/ibs:dpid=411&dpuuid=Yf3AZgAAABpenwQr
http/1.1
3533.9419999982
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200
image/gif
Image
https://analytics-eu.cloud.coveo.com/rest/ua/v15/analytics/view?visitor=0f63cb51-97ef-4e88-8d1e-4c4e9d969f75
h2
3684.3819999995
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application/json
Fetch
https://analytics-eu.cloud.coveo.com/rest/ua/v15/analytics/view?visitor=0f63cb51-97ef-4e88-8d1e-4c4e9d969f75
h2
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Preflight
https://static.rolex.com/cs_rolex_trk/cs_rolexcom_prod.js
h2
3564.3689999997
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63351
502765
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application/javascript
Script
https://csxd.rolex.cn/xdframe-1.0.0.html
h2
3852.2029999986
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780
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200
text/html
Document
blob:https://www.rolex.com/91a0bb56-f3b4-4266-ab14-b2a92c1c6597
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application/javascript
Other
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h2
4132.110999999
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text/css
Stylesheet
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XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
512.396
6.067
639.682
14.549
695.956
52.255
748.225
90.83
839.12
11.775
856.846
21.465
878.575
18.279
899.829
24.198
924.093
103.664
1040.21
45.913
1088.187
26.298
1115.438
6.08
1147.15
404.104
1551.298
7.387
1558.743
20.699
1583.899
13.088
1603.495
5.808
1611.202
15.835
1630.695
7.216
1653.486
24.69
1684.598
641.501
2326.168
12.731
2339.079
5.283
2345.664
14.048
2363.698
34.731
2398.477
105.271
2503.798
80.244
2586.771
9.308
2599.101
13.642
2612.869
67.84
2684.033
114.438
2798.828
78.807
2878.064
38.825
2917.104
12.883
2930.024
354.787
3284.994
51.781
3337.08
12.507
3349.668
38.085
3409.507
8.457
3421.081
118.008
3539.111
9.995
3551.147
8.836
3559.994
17.645
3578.037
8.446
3586.52
5.553
3592.46
5.603
3614.465
5.913
3639.543
42.913
3684.651
11.174
3711.596
184.507
3907.64
8.959
3923.926
55.814
4006.371
5.083
4023.396
55.134
4079.838
7.869
4092.038
16.854
4113.031
65.567
4184.433
27.192
4217.022
61.226
4289.31
5.156
9711.273
66.266
10679.9
35.57
10719.16
190.167
10914.907
67.56
11922.261
56.083
11982.108
96.522
12081.607
96.346
12180.575
7.914
12190.427
88.159
12278.805
102.65
12381.72
96.223
12478.225
101.578
12580.032
98.706
12702.099
75.266
12777.567
16.866
12817.793
59.675
12987.18
6.067
13009.281
69.331
13078.825
11.132
13105.737
73.87
13179.85
14.92
13279.789
12.435
13398.707
91.464
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Audits

First Meaningful Paint — 3.3 s
The time taken for the primary content of the page to be rendered.

Metrics

First Contentful Paint — 3.3 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 20.9 s
The time taken for the page to become fully interactive.
Speed Index — 8.4 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 10,350 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Largest Contentful Paint — 12.2 s
The timing of the largest text or image that is painted.

Audits

Max Potential First Input Delay — 1,280 ms
Users could experience a delay when interacting with the page.

Other

Eliminate render-blocking resources — Potential savings of 1,240 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Rolex.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/aem/dynatrace.min.js
13803
180
Reduce unused JavaScript — Potential savings of 359 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
489374
251803
https://s.go-mpulse.net/boomerang/N4HWS-SBBWG-GNHLM-55VCH-EZLBP
51861
34318
https://static.rolex.com/cs_rolex_trk/cs_rolexcom_prod.js
63351
33700
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
64556
24534
https://quantcast.mgr.consensu.org/tcfv2/33/cmp2.js?referer=www.rolex.com
44628
23104
Avoid multiple page redirects — Potential savings of 1,410 ms
Redirects can cause additional delays before the page can begin loading. Rolex.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://rolex.com/
630
https://www.rolex.com/
780
https://www.rolex.com/en-us
0
Serve static assets with an efficient cache policy — 17 resources found
Rolex.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://static.cloud.coveo.com/coveo.analytics.js/2/coveoua.js
0
53689
https://quantcast.mgr.consensu.org/choice/j6ef-UjNU-sjS/www.rolex.com/choice.js?timestamp=1644019812091
900000
5903
https://assets.adobedtm.com/launch-EN1cca3d80229249fbb791f658ee4e3a9f.min.js
3600000
56098
https://rules.quantcount.com/rules-p-j6ef-UjNU-sjS.js
3600000
1632
https://assets.adobedtm.com/7e3b3fa0902e/31e0d7259e89/57187e5df6c2/RC8f15a024983044cda9b59213f8fc12cb-source.min.js
3600000
1328
https://assets.adobedtm.com/7e3b3fa0902e/31e0d7259e89/57187e5df6c2/RCf9e93695c6b841b18c4f8fec2dcd3cb4-source.min.js
3600000
1113
https://assets.adobedtm.com/7e3b3fa0902e/31e0d7259e89/57187e5df6c2/RC61f99c90dc9545639eda1921ab2d0ee5-source.min.js
3600000
798
https://assets.adobedtm.com/7e3b3fa0902e/31e0d7259e89/57187e5df6c2/RC47aa2f8338db4193a3326832556ba1d4-source.min.js
3600000
674
https://quantcast.mgr.consensu.org/tcfv2/33/cmp2.js?referer=www.rolex.com
172800000
44628
https://s.go-mpulse.net/boomerang/N4HWS-SBBWG-GNHLM-55VCH-EZLBP
604800000
51861
https://static.rolex.com/cs_rolex_trk/cs_rolexcom_prod.js
2592000000
63351
https://static.rolex.com/Fonts/Rolex/HelveticaNow/8d8e92a7-bfd4-4de7-bc65-45be2306bf81.woff2
2592000000
32808
https://static.rolex.com/Fonts/Rolex/HelveticaNow/10d97c98-c7f0-4958-b294-92319d027783.woff2
2592000000
32296
https://static.rolex.com/Fonts/Rolex/HelveticaNow/aa38329d-5165-4fb4-82c8-fa97778b7cbd.woff2
2592000000
31824
https://static.rolex.com/Fonts/Rolex/RolexFont/2.1/RolexFont-Bold-WebS.woff2
2592000000
20344
https://static.rolex.com/Fonts/Rolex/RolexFont/2.1/RolexFont-Regular-WebS.woff2
2592000000
19877
https://static.rolex.com/Fonts/Rolex/RolexFont/2.1/RolexFont-Light-WebS.woff2
2592000000
19455
Reduce JavaScript execution time — 13.0 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
9000.804
5871.624
130.34
https://js-cdn.dynatrace.com/jstag/1658b155923/ruxitagent_A2Vfqru_10227211007093412.js
6488.384
4505.348
10.492
https://www.rolex.com/en-us
1814.352
138.1
13.568
https://assets.adobedtm.com/launch-EN1cca3d80229249fbb791f658ee4e3a9f.min.js
1033.756
995.436
20.088
Unattributable
1028.008
31.828
0.66
https://static.rolex.com/cs_rolex_trk/cs_rolexcom_prod.js
867.12
550.888
271.584
https://s.go-mpulse.net/boomerang/N4HWS-SBBWG-GNHLM-55VCH-EZLBP
154.96
128.14
14.796
https://quantcast.mgr.consensu.org/tcfv2/33/cmp2.js?referer=www.rolex.com
105.192
86.84
13.364
https://quantcast.mgr.consensu.org/choice/j6ef-UjNU-sjS/www.rolex.com/choice.js?timestamp=1644019812091
85.86
83.476
1.34
https://secure.quantserve.com/quant.js
62.088
58.264
2.188
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/aem/dynatrace.min.js
58.196
51.664
2.504
Minimize main-thread work — 20.9 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
12667.94
Other
2204.752
Style & Layout
2032.472
Garbage Collection
1802.44
Rendering
1593.432
Script Parsing & Compilation
506.632
Parse HTML & CSS
140.368
Reduce the impact of third-party code — Third-party code blocked the main thread for 5,180 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
64556
4402.148
81718
755.72
52184
22.26
12344
0
897
0
874
0
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL
https://content.rolex.com/dam/new-watches-2021/homepage/roller/all-watches/watches_0012_m116519ln-0038-cosmograph-daytona_portrait.jpg?imwidth=840
https://content.rolex.com/dam/new-watches-2021/homepage/roller/all-watches/watches_0004_m124273-0001-explorer_portrait.jpg?imwidth=840
First Contentful Paint (3G) — 6613 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.
98

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of rolex.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Rolex.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
77

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that rolex.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
React
boomerang.js
1.632.0
core-js
core-js-global@3.19.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://rolex.com/
Allowed

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Failed to load resource: net::ERR_TIMED_OUT
Failed to load resource: the server responded with a status of 404 (Not Found)
Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.rolex.com/etc.clientlibs/clientlibs/rolex/front/rolex-react.lc-6.13.0-3e2ea-lc.min.js
https://static.cloud.coveo.com/coveo.analytics.js/2/coveoua.js
https://static.cloud.coveo.com/coveo.analytics.js/2/coveoua.js.map
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for rolex.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of rolex.com on mobile screens.
Document uses legible font sizes — 93.31% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
.himZKo
4.41%
11.125px
.gXobFM
2.29%
10px
93.31%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.

Mobile Friendly

Tap targets are not sized appropriately — 98% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
280x19

Crawling and Indexing

robots.txt is not valid — 2 errors found
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.
Line # Content Error
15
Disallow: ?socialid
Pattern should either be empty, start with "/" or "*"
22
Disallow: ?cfgvar
Pattern should either be empty, start with "/" or "*"

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
40

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of rolex.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of rolex.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 40.67.195.247
Continent: Europe
Country: Netherlands
Netherlands Flag
Region: North Holland
City: Amsterdam
Longitude: 4.8883
Latitude: 52.3716
Currencies: EUR
Languages: Dutch

Web Hosting Provider

Name IP Address
Microsoft Corporation
Registration

Domain Registrant

Private Registration: No
Name: Trademarks Domains
Organization: ROLEX SA
Country: CH
City: Geneva
State:
Post Code: 1211
Email: domain@rolexmail.com
Phone: +41.223022200
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness: 93/100
WOT Child Safety: 93/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www.rolex.com
Issued By: DigiCert SHA2 Extended Validation Server CA
Valid From: 16th March, 2021
Valid To: 16th April, 2022
Subject: CN = www.rolex.com
O = ROLEX SA
L = Genève
S = CH
Hash: 22842b9e
Issuer: CN = DigiCert SHA2 Extended Validation Server CA
OU = www.digicert.com
O = DigiCert Inc
S = US
Version: 2
Serial Number: 13767831392397696577735615491628147038
Serial Number (Hex): 0A5B967EF65254A140B0F7379E29215E
Valid From: 16th March, 2024
Valid To: 16th April, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:3D:D3:50:A5:D6:A0:AD:EE:F3:4A:60:0A:65:D3:21:D4:F8:F8:D6:0F
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/sha2-ev-server-g3.crl

Full Name:
URI:http://crl4.digicert.com/sha2-ev-server-g3.crl

Certificate Policies: Policy: 2.16.840.1.114412.2.1
Policy: 2.23.140.1.1
CPS: http://www.digicert.com/CPS

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/DigiCertSHA2ExtendedValidationServerCA.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 29:79:BE:F0:9E:39:39:21:F0:56:73:9F:63:A5:77:E5:
BE:57:7D:9C:60:0A:F8:F9:4D:5D:26:5C:25:5D:C7:84
Timestamp : Mar 16 12:58:01.202 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:6F:B5:06:75:38:6B:3C:18:B6:80:18:EC:
91:B4:25:80:37:43:D9:BE:C0:DF:28:3E:56:44:E8:D0:
3B:29:25:A6:02:21:00:AE:33:E6:19:8F:07:BE:EE:7E:
61:63:B1:4C:A9:E2:D9:71:5F:F9:33:E6:04:46:75:E7:
52:49:E7:CF:CC:8A:B2
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 22:45:45:07:59:55:24:56:96:3F:A1:2F:F1:F7:6D:86:
E0:23:26:63:AD:C0:4B:7F:5D:C6:83:5C:6E:E2:0F:02
Timestamp : Mar 16 12:58:01.288 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:2E:18:23:15:E4:41:36:A4:F8:9E:EE:BF:
CD:6C:B3:51:94:A0:64:E5:3E:1A:6C:3A:B4:EB:42:7A:
C6:A9:89:25:02:21:00:C8:7B:61:B2:4E:3C:70:1F:9C:
9C:04:6F:C7:5B:DF:D4:F5:08:5E:2C:95:3F:D7:5E:F4:
25:66:FF:E8:26:1C:FE
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:m.rolex.com
DNS:rolex.com
DNS:rolex.org
DNS:www.rolex.org
DNS:www.rolex.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
rolex.com. 40.67.195.247 IN 21600

NS Records

Host Nameserver Class TTL
rolex.com. ns4.p09.dynect.net. IN 21600
rolex.com. ns2.p09.dynect.net. IN 21600
rolex.com. ns3.p09.dynect.net. IN 21600
rolex.com. ns1.p09.dynect.net. IN 21600

MX Records

Priority Host Server Class TTL
5 rolex.com. rolex-com.mail.protection.outlook.com. IN 600

SOA Records

Domain Name Primary NS Responsible Email TTL
rolex.com. ns1.p09.dynect.net. hostmaster.rolex.com. 300

TXT Records

Host Value Class TTL
rolex.com. iQFG0aqyMfgTmeyBjcA9ruTedgN+Wlif1FlD0K1N+L8rTYqv3F9egIyxLZisCm4uJNiYf3KB37ATBm9qBmpH+A== IN 300
rolex.com. v=spf1 IN 300
rolex.com. Dynatrace-site-verification=ae453f0c-9541-47a0-a0c3-2e499f1bb134__4armukauqr41lmk682ebdk6eur IN 300
rolex.com. cisco-ci-domain-verification=6a1b1b53c2bb667f9343bc39f5552c0be81eb88471fe27897e080b6e5313ff65 IN 300
rolex.com. docusign=7e6d5f2c-e6c3-4740-9725-11001e3e6112 IN 300
rolex.com. _globalsign-domain-verification=yMAXWFzCbsmqblpkvL7b9r8CZtjZ1ysbXhzbHNy4fM IN 300
rolex.com. atlassian-domain-verification=g5aaWmWrowiRkBKx5skDNhqILvlIQjz5KyhJPRIRckYSWGuuFl9jB7laNuiY7il/ IN 300
rolex.com. fhzjt3m41qp93xn5d06nb2hfx5wxtgqq IN 300
rolex.com. 2ghhrwtqxlf32gr5gv52mhjf0qflfqjz IN 300
rolex.com. d365mktkey=iiqrts9ffo869wd0q258mgb6 IN 300
rolex.com. google-site-verification=x0VyG-O0vGCQfqBtER1_SornXuNp9CoC05ZDCqWWjZU IN 300
rolex.com. google-site-verification=BLRUjORmEF1s6JUyX-vxsCR_vhq2c1xBTe0XXLWG2pY IN 300
rolex.com. adobe-idp-site-verification=5099abbd9d94160ec5ab5fc9471f88754178ccffb456de595de65e2bc0df6b18 IN 300
rolex.com. ZOOM_verify_4Ecf9HjPQtKnRyt5yQQlBQ IN 300
rolex.com. invisionapp-verification=2212087184309908586730700111021435300832 IN 300
rolex.com. code-8cjZWv1bMu.rolex.com IN 300

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Cache-Control: proxy-revalidate, max-age=3600
Content-Type: text/html;charset=utf-8
Expires: 1st February, 2022
Server: Apache
Date: 5th February, 2022
Last-Modified: 1st February, 2022
ETag: "4f5fd-5d6f60538e592-gzip"
X-Content-Type-Options: nosniff
X-UA-Compatible: IE=Edge,chrome=1
X-XSS-Protection: 1; mode=block
X-Frame-Options: SAMEORIGIN
X-RLX-Domain: secure
Connection: keep-alive
X-Akamai-PR-Origin-ID: az01
Strict-Transport-Security: max-age=31536000
Set-Cookie: *

Whois Lookup

Created: 20th August, 1998
Changed: 8th October, 2021
Expires: 19th August, 2031
Registrar: Key-Systems GmbH
Status: clientTransferProhibited
serverDeleteProhibited
serverTransferProhibited
serverUpdateProhibited
Nameservers: a1-102.akam.net
a26-67.akam.net
a28-64.akam.net
a3-65.akam.net
a5-66.akam.net
a6-67.akam.net
dns1.p03.nsone.net
dns2.p03.nsone.net
dns3.p03.nsone.net
dns4.p03.nsone.net
Owner Name: Trademarks Domains
Owner Organization: ROLEX SA
Owner Street: Rue Francois-Dussaud 3-5-7
Owner Post Code: 1211
Owner City: Geneva
Owner Country: CH
Owner Phone: +41.223022200
Owner Email: domain@rolexmail.com
Admin Name: Trademarks Domains
Admin Organization: ROLEX SA
Admin Street: Rue Francois-Dussaud 3-5-7
Admin Post Code: 1211
Admin City: Geneva
Admin Country: CH
Admin Phone: +41.223022200
Admin Email: domain@rolexmail.com
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
REDACTED FOR PRIVACY
REDACTED FOR PRIVACY
Tech Post Code: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Email: info@domain-contact.org
Billing Name: REDACTED FOR PRIVACY
Billing Organization: REDACTED FOR PRIVACY
Billing Street: REDACTED FOR PRIVACY
REDACTED FOR PRIVACY
REDACTED FOR PRIVACY
Billing Post Code: REDACTED FOR PRIVACY
Billing City: REDACTED FOR PRIVACY
Billing State: REDACTED FOR PRIVACY
Billing Country: REDACTED FOR PRIVACY
Billing Phone: REDACTED FOR PRIVACY
Billing Fax: REDACTED FOR PRIVACY
Billing Email: info@domain-contact.org
Full Whois: Domain Name: rolex.com
Registry Domain ID: 1832245_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.rrpproxy.net
Registrar URL:
Updated Date: 2021-10-08T13:08:03Z
Creation Date: 1998-08-20T04:00:00Z
Registrar Registration Expiration Date: 2031-08-19T04:00:00Z
Registrar: Key-Systems GmbH
Registrar IANA ID: 269
Registrar Abuse Contact Email: abusereport@key-systems.net
Registrar Abuse Contact Phone: +49.68949396850
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: serverDeleteProhibited https://icann.org/epp#serverDeleteProhibited
Domain Status: serverTransferProhibited https://icann.org/epp#serverTransferProhibited
Domain Status: serverUpdateProhibited https://icann.org/epp#serverUpdateProhibited
Registry Registrant ID: REDACTED FOR PRIVACY
Registrant Name: Trademarks Domains
Registrant Organization: ROLEX SA
Registrant Street: Rue Francois-Dussaud 3-5-7
Registrant City: Geneva
Registrant State/Province:
Registrant Postal Code: 1211
Registrant Country: CH
Registrant Phone: +41.223022200
Registrant Phone Ext:
Registrant Fax:
Registrant Fax Ext:
Registrant Email: domain@rolexmail.com
Registry Admin ID: REDACTED FOR PRIVACY
Admin Name: Trademarks Domains
Admin Organization: ROLEX SA
Admin Street: Rue Francois-Dussaud 3-5-7
Admin City: Geneva
Admin State/Province:
Admin Postal Code: 1211
Admin Country: CH
Admin Phone: +41.223022200
Admin Phone Ext:
Admin Fax:
Admin Fax Ext:
Admin Email: domain@rolexmail.com
Registry Tech ID: REDACTED FOR PRIVACY
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State/Province: REDACTED FOR PRIVACY
Tech Postal Code: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Phone Ext: REDACTED FOR PRIVACY
Tech Fax: REDACTED FOR PRIVACY
Tech Fax Ext: REDACTED FOR PRIVACY
Tech Email: info@domain-contact.org
Registry Billing ID: REDACTED FOR PRIVACY
Billing Name: REDACTED FOR PRIVACY
Billing Organization: REDACTED FOR PRIVACY
Billing Street: REDACTED FOR PRIVACY
Billing Street: REDACTED FOR PRIVACY
Billing Street: REDACTED FOR PRIVACY
Billing City: REDACTED FOR PRIVACY
Billing State/Province: REDACTED FOR PRIVACY
Billing Postal Code: REDACTED FOR PRIVACY
Billing Country: REDACTED FOR PRIVACY
Billing Phone: REDACTED FOR PRIVACY
Billing Phone Ext: REDACTED FOR PRIVACY
Billing Fax: REDACTED FOR PRIVACY
Billing Fax Ext: REDACTED FOR PRIVACY
Billing Email: info@domain-contact.org
Name Server: a1-102.akam.net
Name Server: a26-67.akam.net
Name Server: a28-64.akam.net
Name Server: a3-65.akam.net
Name Server: a5-66.akam.net
Name Server: a6-67.akam.net
Name Server: dns1.p03.nsone.net
Name Server: dns2.p03.nsone.net
Name Server: dns3.p03.nsone.net
Name Server: dns4.p03.nsone.net
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: https://wdprs.internic.net/
>>> Last update of WHOIS database: 2022-02-05T00:09:34Z <<<

For more information on Whois status codes, please visit https://www.icann.org/epp

To contact the registered registrant please proceed to:
https://www.domain-contact.org


This data is provided by
for information purposes, and to assist persons obtaining information
about or related to domain name registration records.
does not guarantee its accuracy.
By submitting a WHOIS query, you agree that you will use this data
only for lawful purposes and that, under no circumstances, you will
use this data to
1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via E-mail
(spam) or
2) enable high volume, automated, electronic processes that apply
to this WHOIS server.
These terms may be changed without prior notice.
By submitting this query, you agree to abide by this policy.

Nameservers

Name IP Address
a1-102.akam.net 193.108.91.102
a26-67.akam.net 23.74.25.67
a28-64.akam.net 95.100.173.64
a3-65.akam.net 96.7.49.65
a5-66.akam.net 95.100.168.66
a6-67.akam.net 23.211.133.67
dns1.p03.nsone.net 198.51.44.3
dns2.p03.nsone.net 198.51.45.3
dns3.p03.nsone.net 198.51.44.67
dns4.p03.nsone.net 198.51.45.67
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